"Dreamers who do. Intrapreneurship and innovation in the media world" di Virginia Stagno (English Edition)

"Dreamers who do. Intrapreneurship and innovation in the media world" di Virginia Stagno (English Edition)

"Dreamers who do. Intrapreneurship and innovation in the media world" di Virginia Stagno (English Edition)

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Disruption, from Latin (dis- ‘apart’ + rumpere ‘to break’), means tearing something into pieces, destroying it completely. In the chaotic, uncertain, fast-paced contemporary world, journalism must embrace change and adapt. Based on this assumption, the author covers her experience towards the centenary media business with a fresh and entrepreneurial approach, the same approach she adopts in her everyday life as a young manager at the Financial Times. Framing her analysis with the Chaos and Network theories, she brings the reader into a journey through the future of journalism, which now more than ever must turn into a trustworthy, reliable, and sense-making entity, representative of our society. Exploring myths and stories from Plato’s Cave to the Black Swan, from Leonardo da Vinci to Giuseppe Garibaldi, from Adriano Olivetti to Steve Jobs, this book is an unconventional invitation for a new generation of intrapreneurs (“entrepreneurs in house”) to take part in the transformational process of one of the most intriguing and impactful industries to work in: the news.


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